David Senra runs a remarkable podcast series on “Founders” - he unpacks the traits of founders that have outsized impact on their industry(s) and the world, warts and all. This summary of his interview with Patrick O'Shaughnessy aims to distill key insights into the relationship between excellent founders and excellent ideas.

Companies I have worked in or with, have needed help building flywheels. Often this starts with building and testing financial models, go to market assumptions, brainstorming target market priorities, or coming up with fundamentally new product and service offerings that help them meet market expectations. Focusing on creating a flywheel that delights customers, when you are targeting the wrong customer segment, or targeting them with the wrong features and pricing, could set you back months if not kill your business. Here is some advice on how to stop that happening