Flywheel Construction: A How to Guide.

Companies I have worked in or with, have needed help building flywheels. Often this starts with building and testing financial models, go to market assumptions, brainstorming target market priorities, or coming up with fundamentally new product and service offerings that help them meet market expectations. Focusing on creating a flywheel that delights customers, when you are targeting the wrong customer segment, or targeting them with the wrong features and pricing, could set you back months if not kill your business. Here is some advice on how to stop that happening